BankSimple responds — or — Rachel is a human being

In my previous post I shared my wishlist for a 21st century bank, a response to BankSimple‘s beta signup confirmation email. Well, Rachel from BankSimple responded to my email (additionally I’ve received some tweets from BankSimple and employees). As someone who was around when The Cluetrain Manifesto was penned I still find it refreshing to encounter a company that “gets it”. So thank you, Rachel, BankSimple, @takeo, and @btmerr for conversing with me in a genuine voice. Thank you for asking to talk.

So Rachel isn’t a bot. Nor is she a mechanical turk, nor disinterested. Entirely the opposite. She’s a human with a sense of humor. And a self-professed Star Trek nerd.

Rachel’s response, followed by mine:

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BankSimple will save us all — or — Tim’s public therapy session

I signed up to be notified of the BankSimple beta. In return I received a pleasant confirmation email soliciting my banking story.

I’m pretty ashamed of this story, actually. I struggle internally with an idealized vision of how an organized “normal” person manages their finances — the person I should be — and the equally unrealistic desire of what I want to do — which is none of it. I tend towards the ignore and procrastinate mode of coping, so my personal finances are currently in bad shape and it depresses me. So when (future online banking company) BankSimple asks me directly what I want from a bank, my “loves, hates, quibbles, desires, hopes, and dreams regarding your financial life”, well, the dam broke and I gave them damn near everything. More

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